CustomerExperience of sundry products and services by and large remains a mystery for many companies but in today’s competitive era no company would accept losing its customers to the competitor based on vague reasons. In order to comprehend the situations that the customers come across on approaching a company, be it a shopping mall, movie theatre or other product/service oriented outlets; it becomes essential to fit into the situation. With emerging Mystery shopping companies like WeMark, India; perceiving user experience is no longer a tedious task.
The interaction between an organization and a customer as perceived through a customer’s conscious and subconscious mind is very important to understand and interpret. It is usually a blend of an organization’s rational performance, the senses stimulated and the emotions evoked that led the customer to form a particular opinion of the organization. And it is this opinion that predicts if the customer will transform into a “Loyal customer” or simply never return.
WeMark has accumulated one of the unique mystery shopper database. They are just like a group of normal customers who would visit the brand outlets and upon their experience gives a critical insight of the customer service that they received. WeMarks’s mysteryshoppers have been very carefully selected based on certain criteria and are present in almost 40 countries of the world to review the services offered by the various brands and provide appropriate feedback. Mystery shoppers at WeMark are detail oriented, thorough observers and committed to deadlines. Their honest evaluations of the mystery shopping experience prove to be highly valuable for gathering definite user insight as well as the first hand experience with the company.