WeMark : Benefits of Mystery Shopping


What gets measured gets managed and what gets evaluated gets the employees’ attention. Mystery shopping are a method that some companies use to gauge customer satisfaction and experience. By sending in a mystery shopper to act as a standard customer, you learn not only whether or not your customer service is adequate, but also if there is anything the shopper notices about what it’s like to be a customer, they can inform you of their findings to help you run your business.

Some of the benefits your business will enjoy:

  • Determine customer satisfaction and improve perceived levels of service
  • A customer’s view of your business will help you increase profit
  • Report competitive strengths and weaknesses
  • Confirm the integrity of employees, company procedures and internal controls
  • Supports an incentive program that will boost employee productivity & loyalty
  • Identifies problems whether large or small
  • Targets your limited training resources
  • Provides reports to management to be used to reward star performers, motivate average employees, and plan training and counseling for employees whose skills need to be improved.
  • Helps employees do a better job of creating good, long lasting relationships with satisfied customers.
  • Provides data for business owners and managers to use in situations where concrete, quantified, unbiased information would be valuable.
  • Trends the data to demonstrate the success of sales and customer service evaluations and training.
  • Monitors consistency of information, product/service knowledge, and an understanding of the organization.
  • Creates awareness on the part of employees that their actions count and can have a serious impact on the growth and success of the business.

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