WeMark India highlights the importance of Mystery shopping

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WeMark India Mystery Shopping

Evaluating the performance of employees is imperative for the overall success of an organization. It is mainly done to measure their job performance. It provides the quantitative measurements which are crucial for ensuring a production-oriented working environment.

WeMark, an ISO 9001: 2008 Certified Company highlights that recruiting capable staff and providing them with the training and tools necessary to do their jobs, is of prime importance for every business. There are a number of ways you can evaluate the performance of the employees and determine if their skill set matches appropriately to their job. Mystery shopping is considered to be one of the most effective ways for evaluating the overall performance of the employees. It involves the supervisor pretending to be a simple shopper and visiting a physical store for the purpose of purchasing an item.

The performance of the employee is assessed by the mystery shopper who is either employed by the store or an external company. Being a mystery shopper does not require any specific requirements as one has to simply blend in with the shoppers. Thus, you are not required to hold a specific qualification or appearance. Those who hold a massive flair and passion for the field will enhance the levels of customer service in the store and these people are requested highly in the service.

Mystery shopping has aided the services of various stores across the globe. It is imperative to ensure that a comprehensive and clearly structured approach is followed for the process. It is equally important to hold a few traits like reliability, professionalism and levels of trust you can offer a company, to carry out the process successfully.  Along with these traits, the shopper is also required to have a way of transportation, literate skills and good memory. The use of mystery shopping offers wide-ranging benefits. It helps in achieving the organizational objectives and boosts the sales by improving the level of customer satisfaction and customer service.

Wemark India states that the major purpose of the mystery shoppers is to increase the sales of a store by aiding the employees in enhancing their overall performance. Apart from helping in the evaluation of the staff’s performance, it can also be used for keeping a check on the service available to customers from their business rivals. You can figure out the areas that need improvement or changing and work upon them by comparing the two levels of customer service.

Keeping in mind the benefits offered by mystery shopping service, it is recommended that this service should be hired to attain the desired output. However, it is important to consider the existing level of service that’s already in place.

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WeMark Group enumerates the benefits of internal auditing

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Internal audits are one of the most imperative parts of business management. WeMark, an ISO 9001: 2008 Certified Company highlights that, in such a competitive commercial scenario, internal auditing has become crucial for helping the organization in achieving its objectives. It involves a comprehensive evaluation of all the aspects of a company. Internal auditing identifies the loopholes in management and staff and helps in alleviating them.

Undertaking an internal audit function is important for the overall growth of a business. The success of a company is directly determined by it as any business cannot afford any kind of fraud. Any kind of fraudulent or unproductive activity poses a great threat to an organization. As a matter of fact, a business cannot be successful if it does not have a systematic auditing and reviewing function.

Internal audits are mainly undertaken to bring about a major change in the operations of an organization. They are designed keeping in mind the strategic needs of an organization and are carried out for all the sectors (public, private and not-for-profit). They strive to improve the effectiveness, efficiency and risk management of the company. Helping the organizations in adopting a systematic approach to evaluate its overall success, internal auditing helps them in accomplishing its objectives. They provide a complete panorama of a company’s success scale and helps in the evaluation of data and business processes. Internal auditing is also helpful for the employees as it helps them in analyzing their performance and overall growth.

WeMark India states that the benefits offered by internal audits are wide-ranging. Having the major concern of enforcing integrity and accountability, internal auditing provides a number of key services to an organization. They detect all the fraudulent activities and help in keeping a check on them in the future. The areas where efficiencies or innovations might be required are also highlighted by internal auditing. The risk of errors in the future is also eliminated by internal auditing to a great extent. They also have a major impact on the effective operation of an organization. Thus, internal auditing has a great importance for all the companies.

The internal control and working of a company is completely monitored by internal auditing. They are considered to be an objective source of independent advice which are a great help for the governing bodies and senior management.

The professionals who carry out internal auditing are called internal auditors. As a matter of fact, internal audits are more effective and required for small companies as compared to the large companies. However, it is imperative to ensure that internal auditing covers all the areas of an organization in order to make the best use of it. It is also recommended to undertake appropriate measures and remedial actions to correct the loopholes and short-comings highlighted in the auditing process.

Thus, undertaking internal auditing on regular intervals is imperative to ensure the proper functioning of a company and ensuring its long term success.

Benefits of Mystery shopping research for your business

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Mystery shopping is a technique employed by market research firms to gather information about certain products or services. The idea behind using this research tool is to improve business processes by evaluating the response of customers on a particular commodity or the quality of service. Manufacturers usually hire a ‘secret shopper’ or a ‘mystery consumer’ who visits retail stores as a casual shopper. His role is to collect insights on the display of products, purchasing trends, prices and approach of sales staff for carrying out quantitative and qualitative analysis.

WeMark, one of the best mystery shopping companies in New Delhi, discusses how the exercise assists firms in:

  1. Boosting lead generation and conversions
  2. Increasing revenue and profits
  3. Keeping a track of the current pricing policy
  4. Understanding the marketing techniques used by competitors to gain an edge over them
  5. Gauging the alterations required to be made onadvertising methods and costs
  6. Anticipating customers’ requirements for the future
  7. Identifying deviations from legal regulations
  8. Reassuring the compliance of employees with pre-defined standards and rules
  9. Measure quality of service and enhancing the employees’ relationship with customers
  10. Planning the business policies
  11. Establishing a basis for training or rewarding sales personnel
  12. Defining expectations of sales staff and other employees
  13. Monitoring the impacts of modifications brought in processes, products, working, systems, timings, etc.

WeMark India specialises in offering result-oriented and reliable mystery shopping services. We cater to companies from varied industrial verticals, such as hospitality, entertainment, travel, FMCG, and so on. Our endeavour is to assist businesses to be ‘Customer Ready’. We, at WeMark, help companies with accurate findings and precise reports to make positive business decisions, retain the existing customer base, and attract potential leads. Visit http://www.wemarkindia.com/ to know more about us.

Five Basic Methods to Conduct Market Research

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Market Research

Surviving in today’s complex and competitive business environment requires a keen focus on market research. It aids a business in analyzing the market size, consumer needs and competition with other potential market players. There are numerous statistical and analytical methods of gathering significant information from the target sections of the society. In this article, WeMark India, one of the best surveying, auditing, and management companies, suggests five effective techniques of performing reliable market research.

  1. Questionnaires and surveys: It is the most commonly practiced method of conducting primary market research. It includes distribution of product samples and receiving feedback from customers about the product’s development. Quick one-on-one interviews, simple and concise questionnaires, brief forms, telephonic feedbacks, mail responses and online interviews are some of the ways for carrying out surveys.
  1. Detailed personal interviews: A quantitative approach to undertake primary market research is in-depth customer interviews. This includes considering the preferences and choices of the target customer base through face-to-face interactions. A moderator presents open-ended, subjective questions to the respondent via varied methods and modes. Detailed conclusions drawn from these interviews will be crucial in analyzing the performance and shortcomings of the product for better consumer satisfaction. 
  1. Focus groups: Another great way to understand market trends is through the qualitative research method called focus groups. It involves selection of a group of individuals, users or consumers, either from the same age group, community or gender. Unlike personal interviews, the chosen audience provides insightful feedback of the product or service in a group discussion. This could be held at a feasible physical location or a virtual one (video conferencing).Compensations can be offered to the participants in the form of attractive discount coupons, free vouchers or gifts.
  1. Observations: This technique of market research involves zero interaction and communication with the end user. Actual buying behaviour, shopping patterns and preferences of the targeted group can be observed by videotaping. It helps researchers in evaluating the general response or habit of buyers to device product development and marketing strategies accordingly.
  1. Experiments and field trials: This type of market research is carried out within a controlled setup after careful planning. For example, a company putting a new product on sale in selected stores. Basically, this is to test the response of customers in real-life selling conditions. Testing of new products can be done by collaborating with a website or a local store. The results would be helpful in bringing modifications during full-time production and sale in terms of price of the product and its packaging.

 

Want to determine which market research technique would be best for your business? Get expert assistance on Customer Satisfaction Surveys and Due Diligence Program by WeMark India. Our skilled consultants formulate comprehensive survey plans to help you get insights on the latest market trends and consumer requirements. You can also visit www.wemarkindia.com/ to avail competitive services on internal audit and mystery shopping.

 

Internal Auditing: How important it is for a company?

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Internal Auditing: How important it is for a company?

Internal Auditing is an activity of exercising management controls within an organization. This disciplined and systematic approach involves multiple processes that aim at boosting the organization’s efficiency and effectiveness. It includes planning, organization, direction and control of operations by setting up innovative systems that can measure, report and monitor performance. It offers enhanced risk-management to business houses and assists in accomplishing the pre-established goals and objectives successfully.

 

We, at WeMark India, excel in providing the best brand surveying, auditing, and management systems. We will walk you through the specific benefits of internal auditing and how it improves varied business processes and functions.

 

  • Helps in assessment of risk: Internal audit measures an organization’s current activities as well as the future changes that could be a threat to the management. Audit reports will help in evaluating the risks and setting up plans to prevent them. This may include a detailed review of strategic plans, financial statements, prior audit reports, and interviews of department/project heads.

 

  • Aids in identifying operation redundancies: Internal auditing is a great way for organizations to detect loopholes in the existing operational, management, and control techniques. It provides in-depth analysis so that corrective measures could be taken in the right direction.

 

  • An internal ‘Early Warning System’: The process of auditing helps in identifying and rectifying the faltering and deficient areas of the organization internally. It serves as an early warning system that aids management in taking effective steps before an external compliance auditor or regulatory body detects the shortcomings and attacks the credibility of the company.

 

  • Increases accountability: Regular and impromptu auditing evaluates the functioning of control systems as well as the employees handling them. It will help in identifying and filling of gaps, and simultaneously increase the accountability of each member of the team. This will bring stability to both the process-dependent and person-dependent approaches.

 

Establishing an internal audit team is not a colossal investment but, certainly, a vital one. Not only it will repel potential financial frauds like improper payroll transactions, cash theft and check tampering, but also misuse of company’s other confidential resources and policies. For more details, visit www.wemarkindia.com/.

Measuring Employee Engagement

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A company can perform well only because of its employees. Employers play an important role in every company’s progress. Engagement of every employee is very necessary. Workforces of large employees in which all are engaged in their work undoubtedly take the company to the optimum level. Engagement of employees has a direct impact on company’s performance. Several companies measures their staff engagement score. More engagement of employees will lead to more productivity and more growth. If employees do their job more effectively then they can sell their products more easily by making customer happy which increases sales, profit and stock prices.

With high employee engagement, company’s productivity can be boosted with higher growth rate and also profit becomes double. An employee will engage with the company more easily when he has emotional attachment or connection with the firm. With this approach they are more empowered to come up with more innovative solutions.  They will be able to find ideas to improve business profile of the company. And they will be boosted with new energies which make them more productive.

Now the second thing comes how to measure employee engagement? Wemark suggests some ways to measure employee engagement:

I want to do this – If employer wants only money then engagement is difficult. Only genuinely interested employee will engage with his work or can do it more passionately. By helping an employer in deciding what he wants in his career can increase engagement with his work because now he knows what he wants and will do anything to achieve it.

Strong dedication – Just being interested in any job does not mean that he or she is committed to that job. If employer is not fully dedicated to his job then how can he take the company to its optimum level. Strong dedication is required for employee’s engagement.

I love what I am doing – It is the most important factor in employee’s engagement. If anyone loves his work the he can do anything for completing it. Passion is really important in doing your job. This passion is the thing which inspires you to do your job with more engagement. And if the engagement is strong then no one can stop an employee to take his company profile to the top.

To know more, contact Wemark India.

WeMark Mystery Shopping

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The premise of mystery shopping is straightforward – a normal, ordinary Jane (or Joe) is hired by an organization to act like a normal customer. The organization can then gauge the secret customer’s experience against their administration metrics with an end goal to recognize any gaps in delivery of customer service. The managing of a mystery shopping program, in any case, is not all that straightforward. Technology assumes a major part in dealing with today’s mystery shopping programs, and permits providers to facilitate the following administrations to their customers:

  • Selecting and managing mystery shoppers
  • Managing customer rotation, program rules, location rotation, and so forth.
  • Area/Site list management
  • Customer debriefings (incorporates gathering computerized pictures)
  • “Savvy Probe” and different types of content analytics
  • Managing appeals
  • Quality checks
  • Reporting (Dashboards, scorecards, and so forth.)
  • Case Management/Activity planning

Technology in the mystery shopping business is much the same as everything else in this day and age – it’s advancing at lightning speed, and on the off chance that you don’t stay aware of it, you will most unquestionably be deserted. An immaculate case is mobile technology. We are currently seeing increase in use of mobile technology in the mystery shopping industry. Mobile has enormous influence on how secret shops/audits are conducted. There is no requirement for customers to survey paper materials—they can read the task on their tablet or telephone by means of a mobile application. Or, think about the customer who carries his or her cell phone onto the appointed site and promptly records all observations. Instant feedback is received.

From the mystery shopping provider’s perspective, refinements to program rules and/or shop guidelines can also be made electronically—making them quickly accessible to customers/reviewers. Another plus point in using mobile technology is that it permits results to be delivered to customers all the more rapidly, in this way allowing them to make a move more rapidly.

One sure way to make and maintain a strong mystery shopping program is to join leading technology with experienced individuals. A creditable program is one that will convey positive results since it will have the sponsorship of all partners within the organization to drive results – in light of the fact that they have confidence in the program.

So if you’re also a techno geek and love to shop, then mystery shopping is only for you. Go ahead and become a mystery shopper with the help of WeMark India.