WeMark India highlights the importance of Mystery shopping

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WeMark India Mystery Shopping

Evaluating the performance of employees is imperative for the overall success of an organization. It is mainly done to measure their job performance. It provides the quantitative measurements which are crucial for ensuring a production-oriented working environment.

WeMark, an ISO 9001: 2008 Certified Company highlights that recruiting capable staff and providing them with the training and tools necessary to do their jobs, is of prime importance for every business. There are a number of ways you can evaluate the performance of the employees and determine if their skill set matches appropriately to their job. Mystery shopping is considered to be one of the most effective ways for evaluating the overall performance of the employees. It involves the supervisor pretending to be a simple shopper and visiting a physical store for the purpose of purchasing an item.

The performance of the employee is assessed by the mystery shopper who is either employed by the store or an external company. Being a mystery shopper does not require any specific requirements as one has to simply blend in with the shoppers. Thus, you are not required to hold a specific qualification or appearance. Those who hold a massive flair and passion for the field will enhance the levels of customer service in the store and these people are requested highly in the service.

Mystery shopping has aided the services of various stores across the globe. It is imperative to ensure that a comprehensive and clearly structured approach is followed for the process. It is equally important to hold a few traits like reliability, professionalism and levels of trust you can offer a company, to carry out the process successfully.  Along with these traits, the shopper is also required to have a way of transportation, literate skills and good memory. The use of mystery shopping offers wide-ranging benefits. It helps in achieving the organizational objectives and boosts the sales by improving the level of customer satisfaction and customer service.

Wemark India states that the major purpose of the mystery shoppers is to increase the sales of a store by aiding the employees in enhancing their overall performance. Apart from helping in the evaluation of the staff’s performance, it can also be used for keeping a check on the service available to customers from their business rivals. You can figure out the areas that need improvement or changing and work upon them by comparing the two levels of customer service.

Keeping in mind the benefits offered by mystery shopping service, it is recommended that this service should be hired to attain the desired output. However, it is important to consider the existing level of service that’s already in place.

WeMark Group enumerates the benefits of internal auditing

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Internal audits are one of the most imperative parts of business management. WeMark, an ISO 9001: 2008 Certified Company highlights that, in such a competitive commercial scenario, internal auditing has become crucial for helping the organization in achieving its objectives. It involves a comprehensive evaluation of all the aspects of a company. Internal auditing identifies the loopholes in management and staff and helps in alleviating them.

Undertaking an internal audit function is important for the overall growth of a business. The success of a company is directly determined by it as any business cannot afford any kind of fraud. Any kind of fraudulent or unproductive activity poses a great threat to an organization. As a matter of fact, a business cannot be successful if it does not have a systematic auditing and reviewing function.

Internal audits are mainly undertaken to bring about a major change in the operations of an organization. They are designed keeping in mind the strategic needs of an organization and are carried out for all the sectors (public, private and not-for-profit). They strive to improve the effectiveness, efficiency and risk management of the company. Helping the organizations in adopting a systematic approach to evaluate its overall success, internal auditing helps them in accomplishing its objectives. They provide a complete panorama of a company’s success scale and helps in the evaluation of data and business processes. Internal auditing is also helpful for the employees as it helps them in analyzing their performance and overall growth.

WeMark India states that the benefits offered by internal audits are wide-ranging. Having the major concern of enforcing integrity and accountability, internal auditing provides a number of key services to an organization. They detect all the fraudulent activities and help in keeping a check on them in the future. The areas where efficiencies or innovations might be required are also highlighted by internal auditing. The risk of errors in the future is also eliminated by internal auditing to a great extent. They also have a major impact on the effective operation of an organization. Thus, internal auditing has a great importance for all the companies.

The internal control and working of a company is completely monitored by internal auditing. They are considered to be an objective source of independent advice which are a great help for the governing bodies and senior management.

The professionals who carry out internal auditing are called internal auditors. As a matter of fact, internal audits are more effective and required for small companies as compared to the large companies. However, it is imperative to ensure that internal auditing covers all the areas of an organization in order to make the best use of it. It is also recommended to undertake appropriate measures and remedial actions to correct the loopholes and short-comings highlighted in the auditing process.

Thus, undertaking internal auditing on regular intervals is imperative to ensure the proper functioning of a company and ensuring its long term success.

Five Basic Methods to Conduct Market Research

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Market Research

Surviving in today’s complex and competitive business environment requires a keen focus on market research. It aids a business in analyzing the market size, consumer needs and competition with other potential market players. There are numerous statistical and analytical methods of gathering significant information from the target sections of the society. In this article, WeMark India, one of the best surveying, auditing, and management companies, suggests five effective techniques of performing reliable market research.

  1. Questionnaires and surveys: It is the most commonly practiced method of conducting primary market research. It includes distribution of product samples and receiving feedback from customers about the product’s development. Quick one-on-one interviews, simple and concise questionnaires, brief forms, telephonic feedbacks, mail responses and online interviews are some of the ways for carrying out surveys.
  1. Detailed personal interviews: A quantitative approach to undertake primary market research is in-depth customer interviews. This includes considering the preferences and choices of the target customer base through face-to-face interactions. A moderator presents open-ended, subjective questions to the respondent via varied methods and modes. Detailed conclusions drawn from these interviews will be crucial in analyzing the performance and shortcomings of the product for better consumer satisfaction. 
  1. Focus groups: Another great way to understand market trends is through the qualitative research method called focus groups. It involves selection of a group of individuals, users or consumers, either from the same age group, community or gender. Unlike personal interviews, the chosen audience provides insightful feedback of the product or service in a group discussion. This could be held at a feasible physical location or a virtual one (video conferencing).Compensations can be offered to the participants in the form of attractive discount coupons, free vouchers or gifts.
  1. Observations: This technique of market research involves zero interaction and communication with the end user. Actual buying behaviour, shopping patterns and preferences of the targeted group can be observed by videotaping. It helps researchers in evaluating the general response or habit of buyers to device product development and marketing strategies accordingly.
  1. Experiments and field trials: This type of market research is carried out within a controlled setup after careful planning. For example, a company putting a new product on sale in selected stores. Basically, this is to test the response of customers in real-life selling conditions. Testing of new products can be done by collaborating with a website or a local store. The results would be helpful in bringing modifications during full-time production and sale in terms of price of the product and its packaging.

 

Want to determine which market research technique would be best for your business? Get expert assistance on Customer Satisfaction Surveys and Due Diligence Program by WeMark India. Our skilled consultants formulate comprehensive survey plans to help you get insights on the latest market trends and consumer requirements. You can also visit www.wemarkindia.com/ to avail competitive services on internal audit and mystery shopping.