Do’s and don’ts of Mystery Shopping

Secret shopping, otherwise called mystery shopping, is the art of examining an organization’s customer related services tactfully. Mystery shopping has been used for quite a while now in order to enhance the customer’s experience, and has helped various organizations gather crucial details into their business. Mystery shopping is a serious business and requires certain abilities to perform the task. Wish to become a mystery shopper? Read these tips by WeMark India  of mystery shopping and make the best out of them.

Do check the legal laws before initiating mystery shopping. Some states require mystery shoppers to get a permit first.

Try not to let your mood cloud your judgment. Being fair-minded is the key.

Do ensure that you follow the guidelines provided by the shopping organization to the dot. You won’t have the ability to compose a professional report in case that you neglect to appropriately follow the rules that were given.

Try not to include your opinions in the report, be objective. The company did not contract you to edify them with your useful tidbits.

Do direct secret shopping amid rush hours. The true picture of an organization’s client administration standards must be assessed when the employees are overpowered with workload.

Try not to go in without doing complete research on the particular business. You ought to be very much aware of what’s in store once you land there. Ensure you get your work done and have a clear picture in your mind.

Do act normal and carry on like an ordinary customer while shopping else it would be evident that you are a mystery shopper. Contemplate what you are wearing, your non-verbal communication, motions and how you are conveying.

Try not to take notes in a conspicuous way, you ought to be extremely unpretentious and not attract attention for yourself. Administrators are vigilant for mystery customers and a lens looking out of your handbag or writing notes before everybody will most unquestionably tip them off.

Do scribble down every one of the perceptions when you return from the task. You need to record it all while it is new. Deferring composing the report since you are tired will most presumably make you overlook the small points of interest. Keep in mind: everything matters.

Try not to take up a secret shopping work since it sounds energizing. Mystery shopping requires solid perception abilities. Not everybody is born to be a mystery shopper. Know your limits!

Important tools for Mystery Shopping

There are many mystery shopping tools for success. A sharp eye is crucial to being an awesome mystery shopper. Apart from this there are tools you can use to help you along the way. WeMark India helps you in exploring few of them.


A pocket sized or small note pad can prove to be useful when you have to scribble down quick notes. Keep in mind not to do this in front of an employee. You can visit washroom without the staff being suspicious that you might be a mystery shopper.

Quick responses to basic inquiries

There are situations where the person being analyzed will ask about your needs. You should be able to give answers that maintain the illusion that you are a genuine client. For instance, you may be asked to demand a specific size home. You should be ready with smart and quick answers 24*7.

Pocket audio recorder

In case that you would prefer not to carry a note pad, you can use a recorder to verbally record individual notes. Again, you don’t need the employer to see or know that you are doing this. This could incorporate leaving the recorder in your car, in case that it is not in your mobile phone, and rapidly recording all the information that you may not recollect.


You need to ensure you finish your mystery shopping contracts when promised. Keep in mind to make a note in your calendar along with the location and area of the shop. Some shop contract particulars incorporate time spans during the day for shop completion, and others determine within how many days the shop contract ought to be completed after you sign the contract.

Positive attitude

This is a standout amongst the most critical mystery shopping tool for success. When you have an uplifting state of mind, you make a space for the employer to feel the same and thus they won’t be able to doubt you to be mystery shopper.

You may feel a bit overpowered while completing your first mystery shop contract, but you will learn rapidly that once you have a system that works for you, it will be much simpler to review and gather the important data to partake in your mystery shop report.

Contact WeMark India for more important tools to become a successful mystery shopper.

Why Mystery Shopping?


The way in which a business deals with its goods and services is remarkable to any other business, similar to their customer selling strategy. In spite of the fact that there are numerous ways to achieve in business, they are all lined with the same fundamental stones. One of those key stones is customer administration; if the customer is not upbeat your business won’t flourish. The following are ten noteworthy reasons that any business ought to explore a mystery shopping rewards that will improve their recent customer service practices.

Diminish CRM Cost – Mystery Shopping reduces the CRM cost.

Benchmarking – The supporting pillars of customer administrations are your customer administration representatives. Poor performance of customer service representatives can greatly affect your business. Indeed, even the slightest setbacks can be recognized by a mystery shopping administration and catapult the performance of your representatives.

Instant ROI – Identifying best practices within an organization is the thing that a mystery shopper is supposed to do. Quick feedback will bring about a quicker change process for your business. A speedier turnaround implies an increased ROI.

Achieving Desired Results – An organization’s objectives are measured in various ways. One way that is less prominent is instant feedback. A mystery shopping administration permits your organization to gauge customer service results.

Adding Profits – Unhappy customers are more likely to spread negative feedback to their near and dear ones about the bad experience they had gained from your organization. A mystery shopper can identify this and can help you overcome this problem and can lead a helping hand in adding more profit to your company.

Proficient Analysis – A mystery shopper can assess a customer service significantly more successfully than a regular customer. Every mystery shopper has been educated about your business and your best practices and due to this he can offer more astute and effective  help.

Unbiased Evaluation – A mystery shopper gives a third party evaluation of your business’ procedure.

Productive – A successful business is established in consumer loyalty. A recent study revealed that mystery shopping projects are a powerful way to enhance an organization’s customer service.

Mystery shopping provides benefits not only to the company bus as well as to the mystery shopper also. For more info, contact Wemark.

The shopping mystery


Mystery Shopping is a bizarre because the mystery shoppers associated with the mystery shopping organizations should do assessments in an unbiased way without causing the employees to treat them differently or without drawing attention towards them. They are sent to an outlet to buy items or administrations as applicable, analyse all details minutely and make note of each particular components of the entire experience with the staff, services and products.

Importance of Mystery Shopping

Mystery shopping organization’s like Wemark offer varied administrations in mystery shopping. Drawing up a study model agreed upon by the customer association is the initial move towards it. Survey assignments and instruments are made and allotted to enlisted mystery shopper. The mystery shoppers are told to make common transactions as a test of the customer servicing knowledge and skills in a stringent and particular to service issue manner.

Most prevalent information and details reported by the mystery shoppers include number of workers, types of items displayed and brought out for the client’s necessity, welcome given to clients or not, sales arguments used by representatives, how the sale closure was endeavoured, cleanliness of store, add-on deals offered, pace of administration and compliance with organization principles associated with administrations, style and presentation and store’s appearance. They also check for commercial aspects of stores like accessibility, price and quality of the item; client administration via websites, phones and in individual.

The customer submits this report back to the mystery shopping organization, which surveys and investigates the data, finishing qualitative and quantitative statistical analysis reports on the info for the customer organization. On the basis of this report past models are assessed and benchmarks made and if required norms are adjusted for better execution of the organization at large.

Mystery shopping, despite the fact that sounds intriguing with a behind – the – hood shopping spree kind of experience, comes in with a lot of obligation. There are sure traits within a man that would be useful in turning him into a mystery shopper, such as being reliable, trustworthy and most importantly responsible and mature.

Beside these individual traits, he ought to have a reasonable point of view of reporting, great writing skills and an unhindered judgement. He should have the ability to work in a circumspect mystery way so as not to draw attention towards him. It is especially like working as a secret agent looking for certain particular data.

So if you also want to earn and shop, choose Wemark and become a mystery shopper today.

Enhance your customer’s service with mystery shopping


Market research organizations use mystery shopping as a tool for measuring the quality of the administration provided by associations. The alleged mystery shopper goes undercover acting like ordinary clients acquiring merchandise, making inquiries, making complaints and finally composing detail reports and feedback about his encounters.

Recently mystery shopping has encountered a surge in ubiquity as organizations perceive the noteworthy impacts it can have on the execution and notoriety of an organization. The Market Research Society (MRS) underpins this move, having grasped mystery shopping and building up its own particular Code of Conduct. This technique delivers hard truths about the actual level of administration quality, which can be compared and analysed against the performance of contenders. These qualities are what make this practice remarkably significant in transforming research discoveries into real administration upgrades for the client.

Word-of-mouth and consumer loyalty are becoming an inexorably imperative part of an effective business. This is the reason numerous organizations that provide face-to-face administrations including lodgings, eateries and especially the tourism business are presently utilizing diverse types of mystery shopping. When running a business, it is extremely hard to gauge the vital co-operations between your staff and your clients. This is the place where mystery shopping comes into picture and empowers an organization to ensure it conveys a reliably high level of administration, and to ceaselessly create and roll out improvements to enhance consumer loyalty and eventually enhance overall revenues.

The present recession has influenced businesses in altogether different ways, which has made it exceptionally hard to judge and foresee customer conduct. There is one pattern, in any case, that is by all accounts overwhelming all through that customers are becoming choosy while picking where to spend their cash. To emerge, organizations need to facilitate added values and a state of distinction, which makes clients choose their organization over others. Mystery shopping gives the tool that empowers organizations to do this by highlighting weak areas and points which are to be improved.

Many people are attracting towards this new trends as it fetches them not only cash but a great shopping experience. But for this, they should be attentive, talented and well versed to finalize a deal. They should carefully perform the task and help in increasing the quality of customer service provided by different organizations. For more info, contact Wemark.

Mystery Shopping – An Excellent Way to Make Extra Money

Habitually, people who wish to strengthen their finances cut down on everyday expenditure. But trimming expenses is not feasible all the time. And unless you have already earned heaps of money and lived like a bon vivant, you certainly can’t pull out enough from your finances by lessening expenses. The more you tighten your belt, the more your quality of life will suffer. If you’re in quest of increasing your revenue streams, prospects for earning extra money proliferate for people at all stages of experience.

wemark mystery shopping earn extra money

One such opportunity is Mystery Shopping, also known as secret shopping, which is indeed an exceptional way to earn extra money. For this you don’t need a previous experience or special knowledge, rather you have to be awesome at shopping. The mystery shopping companies, such as Wemark, take up men and women of all ages as secret shoppers with the purpose of obtaining feedback from various people on different services. In some cases mystery shopping mocks have to be performed by people who are accompanied by kids for reporting on particular facilities in places like theme parks or family eateries. If you like shopping, mystery shopping will definitely be an entertaining way for you to earn second money. The survey companies will pay you to shop, treat at restaurants, have a drink at a bar, watch movies, take a trip etc.

Mystery shopping revolves around the concept of getting paid by a business, without the associate workers knowing that you are something more than a regular customer. They are unaware of the fact that you are responsible for reporting back to the mystery shopping company.

The reason why such survey companies subsist is that they endow with companies unbiased feedback on their employees, services and products. This will help the companies to figure out the gap and take up all necessary steps to improve things.

Importance of Internal Auditor:WeMark India



Internal Auditing, according to the Institute of Internal Auditors (IIA), can be defined as an independent, objective assurance and consulting activity designed to add value and improve an organization’s operations. The internal audit activity helps an organization accomplish its objectives by bringing a systematic, disciplined approach to evaluate and improve the effectiveness of risk management, control and governance processes.

In other words, internal audit provides an independent and unbiased assessment of the operations of the organization. It renders information to the management regarding the management of risk effectively. It acts as a catalyst for improvement in government processes. Being an advisor, it tells management of the organization what it needs to know and at what time. Thus, it has become very vital for the success of any organization to conduct internal audits.

There are various types of audits conducted by the organizations to achieve particular objectives. Operational Audit, Program Audit, Fraud Audit, Ethical business practices Audit, Compliance Audit, Control self-assessment Audit, Financial audit, Stock & Cash Audit, Health & Safety Audit, Food & Quality Control Audit, Trade License Audit are some of the internal audits.

Internal auditor is an organization’s critical friend. A friend who can challenge current practice, champion best practice and act as a catalyst for improvement. Following are the certain activities performed by the internal auditor in order to help organization accomplish its strategic objectives.

  • Internal auditor evaluates controls and give advises to managers at all levels. He assesses the tone and risk management culture of the organization at one level and reports on the effective implementation of policies at another level.
  • Internal auditor identifies key activities and relevant risk factors associated with them. The ways in which an internal auditor assesses the risks are hugely impacted by changing trends and economic conditions.
  • The techniques of internal auditinghave changed from a reactive and controlbased form to a more proactive and risk basedapproach. This enables the internal auditorto anticipate possible future concerns andopportunities as well as identifying current issues.
  • Internal auditor should be well-versed with the strategic objectives of the organization to have a clear comprehension of how the operations of an organization fit into a bigger picture.
  • Internal auditor reviews compliance to ensure that whether a certain organization is adhering to rules, regulations, code of ethics, laws, guidelines and practices or not.

WeMark is a leading company which conducts around 1.5 lakhs audits every year.