WeMark India highlights the importance of Mystery shopping

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WeMark India Mystery Shopping

Evaluating the performance of employees is imperative for the overall success of an organization. It is mainly done to measure their job performance. It provides the quantitative measurements which are crucial for ensuring a production-oriented working environment.

WeMark, an ISO 9001: 2008 Certified Company highlights that recruiting capable staff and providing them with the training and tools necessary to do their jobs, is of prime importance for every business. There are a number of ways you can evaluate the performance of the employees and determine if their skill set matches appropriately to their job. Mystery shopping is considered to be one of the most effective ways for evaluating the overall performance of the employees. It involves the supervisor pretending to be a simple shopper and visiting a physical store for the purpose of purchasing an item.

The performance of the employee is assessed by the mystery shopper who is either employed by the store or an external company. Being a mystery shopper does not require any specific requirements as one has to simply blend in with the shoppers. Thus, you are not required to hold a specific qualification or appearance. Those who hold a massive flair and passion for the field will enhance the levels of customer service in the store and these people are requested highly in the service.

Mystery shopping has aided the services of various stores across the globe. It is imperative to ensure that a comprehensive and clearly structured approach is followed for the process. It is equally important to hold a few traits like reliability, professionalism and levels of trust you can offer a company, to carry out the process successfully.  Along with these traits, the shopper is also required to have a way of transportation, literate skills and good memory. The use of mystery shopping offers wide-ranging benefits. It helps in achieving the organizational objectives and boosts the sales by improving the level of customer satisfaction and customer service.

Wemark India states that the major purpose of the mystery shoppers is to increase the sales of a store by aiding the employees in enhancing their overall performance. Apart from helping in the evaluation of the staff’s performance, it can also be used for keeping a check on the service available to customers from their business rivals. You can figure out the areas that need improvement or changing and work upon them by comparing the two levels of customer service.

Keeping in mind the benefits offered by mystery shopping service, it is recommended that this service should be hired to attain the desired output. However, it is important to consider the existing level of service that’s already in place.


WeMark Group enumerates the benefits of internal auditing


Internal audits are one of the most imperative parts of business management. WeMark, an ISO 9001: 2008 Certified Company highlights that, in such a competitive commercial scenario, internal auditing has become crucial for helping the organization in achieving its objectives. It involves a comprehensive evaluation of all the aspects of a company. Internal auditing identifies the loopholes in management and staff and helps in alleviating them.

Undertaking an internal audit function is important for the overall growth of a business. The success of a company is directly determined by it as any business cannot afford any kind of fraud. Any kind of fraudulent or unproductive activity poses a great threat to an organization. As a matter of fact, a business cannot be successful if it does not have a systematic auditing and reviewing function.

Internal audits are mainly undertaken to bring about a major change in the operations of an organization. They are designed keeping in mind the strategic needs of an organization and are carried out for all the sectors (public, private and not-for-profit). They strive to improve the effectiveness, efficiency and risk management of the company. Helping the organizations in adopting a systematic approach to evaluate its overall success, internal auditing helps them in accomplishing its objectives. They provide a complete panorama of a company’s success scale and helps in the evaluation of data and business processes. Internal auditing is also helpful for the employees as it helps them in analyzing their performance and overall growth.

WeMark India states that the benefits offered by internal audits are wide-ranging. Having the major concern of enforcing integrity and accountability, internal auditing provides a number of key services to an organization. They detect all the fraudulent activities and help in keeping a check on them in the future. The areas where efficiencies or innovations might be required are also highlighted by internal auditing. The risk of errors in the future is also eliminated by internal auditing to a great extent. They also have a major impact on the effective operation of an organization. Thus, internal auditing has a great importance for all the companies.

The internal control and working of a company is completely monitored by internal auditing. They are considered to be an objective source of independent advice which are a great help for the governing bodies and senior management.

The professionals who carry out internal auditing are called internal auditors. As a matter of fact, internal audits are more effective and required for small companies as compared to the large companies. However, it is imperative to ensure that internal auditing covers all the areas of an organization in order to make the best use of it. It is also recommended to undertake appropriate measures and remedial actions to correct the loopholes and short-comings highlighted in the auditing process.

Thus, undertaking internal auditing on regular intervals is imperative to ensure the proper functioning of a company and ensuring its long term success.

Benefits of Mystery shopping research for your business


Mystery shopping is a technique employed by market research firms to gather information about certain products or services. The idea behind using this research tool is to improve business processes by evaluating the response of customers on a particular commodity or the quality of service. Manufacturers usually hire a ‘secret shopper’ or a ‘mystery consumer’ who visits retail stores as a casual shopper. His role is to collect insights on the display of products, purchasing trends, prices and approach of sales staff for carrying out quantitative and qualitative analysis.

WeMark, one of the best mystery shopping companies in New Delhi, discusses how the exercise assists firms in:

  1. Boosting lead generation and conversions
  2. Increasing revenue and profits
  3. Keeping a track of the current pricing policy
  4. Understanding the marketing techniques used by competitors to gain an edge over them
  5. Gauging the alterations required to be made onadvertising methods and costs
  6. Anticipating customers’ requirements for the future
  7. Identifying deviations from legal regulations
  8. Reassuring the compliance of employees with pre-defined standards and rules
  9. Measure quality of service and enhancing the employees’ relationship with customers
  10. Planning the business policies
  11. Establishing a basis for training or rewarding sales personnel
  12. Defining expectations of sales staff and other employees
  13. Monitoring the impacts of modifications brought in processes, products, working, systems, timings, etc.

WeMark India specialises in offering result-oriented and reliable mystery shopping services. We cater to companies from varied industrial verticals, such as hospitality, entertainment, travel, FMCG, and so on. Our endeavour is to assist businesses to be ‘Customer Ready’. We, at WeMark, help companies with accurate findings and precise reports to make positive business decisions, retain the existing customer base, and attract potential leads. Visit http://www.wemarkindia.com/ to know more about us.

Internal Auditing: How important it is for a company?

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Internal Auditing: How important it is for a company?

Internal Auditing is an activity of exercising management controls within an organization. This disciplined and systematic approach involves multiple processes that aim at boosting the organization’s efficiency and effectiveness. It includes planning, organization, direction and control of operations by setting up innovative systems that can measure, report and monitor performance. It offers enhanced risk-management to business houses and assists in accomplishing the pre-established goals and objectives successfully.


We, at WeMark India, excel in providing the best brand surveying, auditing, and management systems. We will walk you through the specific benefits of internal auditing and how it improves varied business processes and functions.


  • Helps in assessment of risk: Internal audit measures an organization’s current activities as well as the future changes that could be a threat to the management. Audit reports will help in evaluating the risks and setting up plans to prevent them. This may include a detailed review of strategic plans, financial statements, prior audit reports, and interviews of department/project heads.


  • Aids in identifying operation redundancies: Internal auditing is a great way for organizations to detect loopholes in the existing operational, management, and control techniques. It provides in-depth analysis so that corrective measures could be taken in the right direction.


  • An internal ‘Early Warning System’: The process of auditing helps in identifying and rectifying the faltering and deficient areas of the organization internally. It serves as an early warning system that aids management in taking effective steps before an external compliance auditor or regulatory body detects the shortcomings and attacks the credibility of the company.


  • Increases accountability: Regular and impromptu auditing evaluates the functioning of control systems as well as the employees handling them. It will help in identifying and filling of gaps, and simultaneously increase the accountability of each member of the team. This will bring stability to both the process-dependent and person-dependent approaches.


Establishing an internal audit team is not a colossal investment but, certainly, a vital one. Not only it will repel potential financial frauds like improper payroll transactions, cash theft and check tampering, but also misuse of company’s other confidential resources and policies. For more details, visit www.wemarkindia.com/.

WeMark Mystery Shopping



The premise of mystery shopping is straightforward – a normal, ordinary Jane (or Joe) is hired by an organization to act like a normal customer. The organization can then gauge the secret customer’s experience against their administration metrics with an end goal to recognize any gaps in delivery of customer service. The managing of a mystery shopping program, in any case, is not all that straightforward. Technology assumes a major part in dealing with today’s mystery shopping programs, and permits providers to facilitate the following administrations to their customers:

  • Selecting and managing mystery shoppers
  • Managing customer rotation, program rules, location rotation, and so forth.
  • Area/Site list management
  • Customer debriefings (incorporates gathering computerized pictures)
  • “Savvy Probe” and different types of content analytics
  • Managing appeals
  • Quality checks
  • Reporting (Dashboards, scorecards, and so forth.)
  • Case Management/Activity planning

Technology in the mystery shopping business is much the same as everything else in this day and age – it’s advancing at lightning speed, and on the off chance that you don’t stay aware of it, you will most unquestionably be deserted. An immaculate case is mobile technology. We are currently seeing increase in use of mobile technology in the mystery shopping industry. Mobile has enormous influence on how secret shops/audits are conducted. There is no requirement for customers to survey paper materials—they can read the task on their tablet or telephone by means of a mobile application. Or, think about the customer who carries his or her cell phone onto the appointed site and promptly records all observations. Instant feedback is received.

From the mystery shopping provider’s perspective, refinements to program rules and/or shop guidelines can also be made electronically—making them quickly accessible to customers/reviewers. Another plus point in using mobile technology is that it permits results to be delivered to customers all the more rapidly, in this way allowing them to make a move more rapidly.

One sure way to make and maintain a strong mystery shopping program is to join leading technology with experienced individuals. A creditable program is one that will convey positive results since it will have the sponsorship of all partners within the organization to drive results – in light of the fact that they have confidence in the program.

So if you’re also a techno geek and love to shop, then mystery shopping is only for you. Go ahead and become a mystery shopper with the help of WeMark India.

Do’s and don’ts of Mystery Shopping

Secret shopping, otherwise called mystery shopping, is the art of examining an organization’s customer related services tactfully. Mystery shopping has been used for quite a while now in order to enhance the customer’s experience, and has helped various organizations gather crucial details into their business. Mystery shopping is a serious business and requires certain abilities to perform the task. Wish to become a mystery shopper? Read these tips by WeMark India  of mystery shopping and make the best out of them.

Do check the legal laws before initiating mystery shopping. Some states require mystery shoppers to get a permit first.

Try not to let your mood cloud your judgment. Being fair-minded is the key.

Do ensure that you follow the guidelines provided by the shopping organization to the dot. You won’t have the ability to compose a professional report in case that you neglect to appropriately follow the rules that were given.

Try not to include your opinions in the report, be objective. The company did not contract you to edify them with your useful tidbits.

Do direct secret shopping amid rush hours. The true picture of an organization’s client administration standards must be assessed when the employees are overpowered with workload.

Try not to go in without doing complete research on the particular business. You ought to be very much aware of what’s in store once you land there. Ensure you get your work done and have a clear picture in your mind.

Do act normal and carry on like an ordinary customer while shopping else it would be evident that you are a mystery shopper. Contemplate what you are wearing, your non-verbal communication, motions and how you are conveying.

Try not to take notes in a conspicuous way, you ought to be extremely unpretentious and not attract attention for yourself. Administrators are vigilant for mystery customers and a lens looking out of your handbag or writing notes before everybody will most unquestionably tip them off.

Do scribble down every one of the perceptions when you return from the task. You need to record it all while it is new. Deferring composing the report since you are tired will most presumably make you overlook the small points of interest. Keep in mind: everything matters.

Try not to take up a secret shopping work since it sounds energizing. Mystery shopping requires solid perception abilities. Not everybody is born to be a mystery shopper. Know your limits!

Important tools for Mystery Shopping

There are many mystery shopping tools for success. A sharp eye is crucial to being an awesome mystery shopper. Apart from this there are tools you can use to help you along the way. WeMark India helps you in exploring few of them.


A pocket sized or small note pad can prove to be useful when you have to scribble down quick notes. Keep in mind not to do this in front of an employee. You can visit washroom without the staff being suspicious that you might be a mystery shopper.

Quick responses to basic inquiries

There are situations where the person being analyzed will ask about your needs. You should be able to give answers that maintain the illusion that you are a genuine client. For instance, you may be asked to demand a specific size home. You should be ready with smart and quick answers 24*7.

Pocket audio recorder

In case that you would prefer not to carry a note pad, you can use a recorder to verbally record individual notes. Again, you don’t need the employer to see or know that you are doing this. This could incorporate leaving the recorder in your car, in case that it is not in your mobile phone, and rapidly recording all the information that you may not recollect.


You need to ensure you finish your mystery shopping contracts when promised. Keep in mind to make a note in your calendar along with the location and area of the shop. Some shop contract particulars incorporate time spans during the day for shop completion, and others determine within how many days the shop contract ought to be completed after you sign the contract.

Positive attitude

This is a standout amongst the most critical mystery shopping tool for success. When you have an uplifting state of mind, you make a space for the employer to feel the same and thus they won’t be able to doubt you to be mystery shopper.

You may feel a bit overpowered while completing your first mystery shop contract, but you will learn rapidly that once you have a system that works for you, it will be much simpler to review and gather the important data to partake in your mystery shop report.

Contact WeMark India for more important tools to become a successful mystery shopper.